On July 21, 2025, fans of BTS' Taehyung noticed a curious wave of activity on V's Instagram account, @thv. Despite being the global ambassador for Cartier, one of Tiffany & Co.

Kim Taehyung of BTS attended the CELINE fashion event in Paris. He was seen with fans and dined with CELINE's Director of Couture. Taehyung explored a CELINE boutique and later attended a pre-show ...