The NBA and National Basketball Players Association today jointly announced that the Los Angeles Lakers’ Luka Dončić and the ...

On Monday, the league announced that Los Angeles Lakers guard Luka Dončić held the highest-selling jersey for the 2024-25 ...

For the first time since 2013, one of LeBron James or Steph Curry was not atop the list of the NBA's best selling jerseys.

Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.

Lakers star Luka Doncic led the NBA in jersey sales for the 2024-25 season, surpassing longtime leaders LeBron James and ...

Luka Doncic's jersey has become the highest-selling among NBA players, overtaking Steph Curry and LeBron James in sales. In February, the NBA world was rocked to the core when the Dallas Mavericks ...

Luka Doncic has been a transcendental player since he entered the NBA. He's already led a team to the Finals and made the All-NBA First Team five times. Breakin ...

After MiLaysia Fulwiley wore her customized Curry brand C2 Low PE sneakers in South Carolina's Final Four win Friday, Steph ...

Over the past few years, the NBA as a league saw a steady decline in viewership. Fans and media members questioned if the reduced quality of today’s game had something to do with it even though ...