The Chinese coffee giant returns from scandal to launch a bold US comeback, starting just feet away from a Starbucks in NYC.

However, he also offered a way out. Niccol noted that Starbucks corporate workers have the option for a "one-time voluntary ...

Leadership Experience 2025: Starbucks Rallies 14,000 North America Coffeehouse Leaders to Accelerate its ‘Back to Starbucks’ Strategy. Jun. 10, 2025 9:00 AM ET Starbucks Corporation (SBUX) ...

The changes come after Starbucks took a hit when its baristas went on strike before Christmas, global sales dropped and waiting times in stores grew longer.

Starbucks CEO Brian Niccol wants employees back in the office four days a week to aid the company’s turnaround.

Former Starbucks CEO Howard Schultz made a surprise appearance at the company's Leadership Experience in Las Vegas. Schultz said he "did a cartwheel" when current CEO Brian Niccol coined his "back ...

Key Points. Starbucks is working on a banana-flavored cold foam that includes 15 grams of protein, aiming to capitalize on the increasing consumer interest in high-protein and functional beverages.