In a bold attempt at aviation marketing, Southwest had two Boeing 737s painted to resemble SeaWorld's iconic killer whale.

The theme continued when the airline first became listed on the New York Stock Exchange; it adopted the ticker symbol "LUV". Southwest continues to embody this theme with its love heart logo.

Southwest Airlines has announced a number of unpopular changes in recent weeks, highlighted by the airline's decision to end its beloved "bags fly free" policy. Now, the company is making another ...

Southwest Airlines (LUV) was the latest US airline to note that consumers are beginning to hold back on travel spending as tariffs and trade skirmishes perplex the airline industry. "In the first ...

Last month, Southwest Airlines caused quite a stir when the airline announced that it was ditching its iconic "bags fly free" policy and would begin charging customers for checked bags.

Shares of Southwest Airlines (LUV) fell in premarket trading Thursday, a day after the carrier withdrew full-year earnings projections and said it was reducing capacity amid "macroeconomic ...

Southwest Airlines is ending another policy popular with travelers. The new rules will apply to the airline's flight credits and go into effect May 28. Some travelers are saying they will no ...

Southwest Airlines beats analyst estimates on the top and bottom lines in the first quarter. Southwest Airlines pulls its full-year 2025 and 2026 EBIT guidance, citing "current macroeconomic ...

Southwest Airlines became the latest U.S. carrier on Wednesday to withdraw its financial forecast as President Donald Trump's trade war has created the biggest uncertainty for the industry since ...

Travellers wait in line at the Southwest Airlines ticketing counter at Nashville International Airport after the airline cancelled thousands of flights in Nashville, Tennessee, on December 27 ...