Bring on the embroidery, beading and bold colors! Here are 14 maximalist summer fashion pieces PureWow’s fashion editor is ...

If you’re looking to dress according to your rising sign, align your style with you characteristics. Here are seven Libra ...

If you’ve ever finished an Emily Henry novel and wished you could move into the story — dog-eared paperbacks, ocean air, ...

Floral prints help show the coquette style visually. They add detail and softness often. This complements other things like ...

It looks perfect, doesn’t it? That pale pink background. The matcha latte with the cinnamon swirl. The subtle blush on my ...

While soft glam and romantic glam share a minimalist philosophy, Turner notes that romantic glam brings in fashion and aesthetic styling, creating a look that’s refined, dreamy, and totally of ...

Coastal grandma outfits are the perfect mix of ... Chances are, you already have a few staples that fit the aesthetic – think ...

Soft Surroundings is a female-founded retailer specializing in women’s clothing, shoes, accessories and home goods. As the name implies, the brand prioritizes softness and comfort, without ...

You love easygoing outfits with bold prints, comfy shoes for spontaneous trips, and pieces from all around the world. Your look is vibrant, fun, and full of wanderlust. Think soft blues ...

It's a reflection of how people are changing the way they play and what they want from games. The rise of soft aesthetics in card video games is part of a broader movement in game design, where bright ...

I felt like this collared long-sleeve and anorak really leaned into the aesthetic, while my frilled denim skirt made the outfit transitional for whatever plans I had going for my 5-9 after my 9-5.