Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital ...

At ADWEEK's Social Media Week 2025, Abigail Rickards, chief marketing officer at Empire State Realty Trust, and Tyler O'Day, ...

To make the most of social media in your omni-channel approach, it’s essential to integrate these channels seamlessly into ...

The concept of Gen Z influencers as a powerful marketing tool was highlighted with racing’s exposure from 26-year-old Griffin ...

The real estate mogul and 'Shark Tank' investor has a winning formula that's gained her millions of followers.

Some like Scarlett Johansson refuse to use social media to promote films, but studios are leaning harder on leveraging ...

Discover the difference between content and social media marketing. Learn how each fits into your digital marketing strategy.

As social media platforms remain a constant factor in our daily lives, it’s no surprise businesses are heavily invested in this growing industry and utilizing the space to connect with their customers ...

Social media marketing is more than posting content. It’s about building a strong brand presence and connection with your audience. Social promotion strategies require proper branding ideas and ...

Professionals looking to become social media marketers or digital marketers (with a specialization in social media marketing) may want to consider becoming certified in the use of one or more social ...

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

Using artificial intelligence to improve social media copy isn't about delegating creativity, but rather enhancing it ...