I'm upgrading Sprout Social to a buy rating, as the company's valuation has dropped to ~2.6x forward revenue (less than half ...

New Delhi: In an effort towards image-building, the Delhi Development Authority (DDA) plans to hire a social media agency, which will increase its presence on platforms like X, Facebook and Instagram.

India’s theme parks, gaming zones, and adventure hubs are tilting toward digital marketing with influencer partnerships, ...

LinkedIn is going big on video, courting creators like "The Diary of a CEO" podcast host Steven Bartlett.

In today’s fast-paced digital world, businesses need to stay on top of their marketing strategies, search engine optimization (SEO) efforts, and overall growth initiatives to remain competitive. The ...

DTC OR BRANDING? For immediate sales growth, direct to consumer is the better candidate to capture new customers during this ...

Before it became a consumer-facing media blitz, Joy’s IPL strategy was built to energise its distribution network. CMO ...

The convenience-store chain was intentional about its vendor, merchandising, tech relationships from the start, Whitney ...

When Meta Platforms Inc. reports earnings on Wednesday afternoon, the social media giant will face a high hurdle to satisfy ...

Parnika India, a distinguished leader in the manufacturing & global export of exquisite women's ethnic wear based out of ...

and 91% of executives say they plan to increase their social media marketing budgets. Now, let's discuss why social media is so powerful. If people are unaware of your business, they cannot become ...

Yelp is making it easier to capture high-quality leads, streamline restaurant operations, and deliver better customer ...