The line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume ...

While social media often distracts users, it has become a lifeline for many small businesses in South Africa. Discover how ...

Many play into fads with scant evidence to back up enthusiasts’ claims, medical experts say. Some influencers encourage their ...

“The regulator needs to both encourage and allow firms with accurate messaging to be more creative – and firms need to think ...

When it comes to Facebook, news matters—not the fake stuff but the real kind generated by working journalists.

In an era driven by rapid technological advancements and a digitally savvy population, traditional marketing approaches have taken a backseat to more dynamic and targeted digital strategies. Digital ...

The concept of Gen Z influencers as a powerful marketing tool was highlighted with racing’s exposure from 26-year-old Griffin ...

Social media marketing is more than posting content. It’s about building a strong brand presence and connection with your audience. Social promotion strategies require proper branding ideas and ...

Gift 5 articles to anyone you choose each month when you subscribe. The world’s biggest video platform, YouTube, privately told the Albanese government it should be exempted from a world-first ...

But what are the actual benefits and risks of a social media detox ... which could lead to feeling isolated or left behind. If you rely on social media for work—such as digital marketing, branding, or ...

For example, a company targeting young professionals might prioritise social media and mobile marketing, while B2B sectors may benefit more from email and SEO tactics. Tailoring these elements to ...

During his final days in office, President Joe Biden signed the Social Security Fairness Act, which increased the federal retirement benefits of 3.2 million U.S. seniors. If you're among them ...