Here are some of the reasons why modularity wins when it comes to exhibiting outside the country (or when you’re a com ...

The big idea: A design-thinking approach helped IBM reimagine its trade show experience ... launched a pilot at a small but important conference. Customers stayed in the booth for hours, producing ...

High-qualityattendees are the lifeblood of any successful trade show. Keep inmind that sheer number of attendees is not the only issue. A showthat attracts a relatively small number of attendees ...

Her company has since signed a contract with Central Desktop. At a trade show which took place a month after the booth babe’s ad:tech appearance, an attendee who had a photo of the homely angel ...

In today's dynamic healthcare business environment, agility is essential. The companies that can pivot quickly and efficiently as needed are the ones that succeed.