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Beauty influencer Guava Beauty — whose real name was Guava Shuishui — died on May 24, per a statement uploaded to her ...

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Make-up and skincare brand Rhode, founded by Hailey Bieber, is to be acquired by US company e.l.f. Beauty for around US$1 ...

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NEW YORK — E.l.f. Beauty has acquired Hailey Bieber’s Rhode skincare brand in a $1 billion deal, the companies said.

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It’s officially Pride month, which means there’s no better time to support and shop from LGBTQIA+ owned and founded brands (even though you should definitely be doing that year-round...support for the ...

Beauty influencer Guava Shuishui, known online as Guava Beauty, has died.

Influencer Guava Shuishui, who went by Guava Beauty online and was known for eating makeup products after testing then, has died at the age of 24, according to a statement shared to her social media.