the Shine. It's something you can imagine a lot of executives saying when talking about their company's new product, but Sculley knows a little more about Apple than the average tech executive.

And with each successful quarter, Jobs' legend has grown. Now, though, Apple appears to be losing its shine. The colorful iMac, which has served as the foundation of the company's revival ...

Apple's ad mess was only the latest in a string of bad news, as the company has lost shine recently. Revenue fell in five of the last six quarters, owing in part to sluggish iPhone trends.

Is the shine coming off Apple Inc. ? Its stock has just marked its worst first half in three years, prompting speculation about how much steam it has left and what could propel it further.

1, when the Speedo Shine swim tracker — Â a collaboration between wearables firm Misfit and swimwear brand Speedo — Â will hit Apple Store shelves. The new $79.99 Speedo Shine is a swimming ...

should Apple decide to come out with an Apple-branded TV set. For now though, the shine is off of the company. The iPhone 4S has been selling like hot cakes, and the company, usually notorious for ...