Amid shifting consumer behaviors and emerging technologies, teams must embrace change and respond in real time to stay both relevant and effective.

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Digital advertising doesn’t feel the same anymore. The tools I leaned on just a few years ago already feel outdated—ther ...

It’s no longer enough for marketing to support businesses ... “We’ve made a shift now and we are not just looking at what’s popular in the food culture now, but actually trying to predict ...

More than just economic upliftment, improved literacy is changing mindsets and making consumers more financially aware, brand-conscious, and critical of marketing claims. They now expect transparency, ...

Wall Street had been on edge, looking for any sign that Trump might shift his approach to his punitive tariffs. So when Trump posted on social media that he authorized a pause on most reciprocal ...

Kohan covers the retail industry and is based in New York. In a landmark move that signals a shift in women’s sports marketing, Sephora has announced a multi-year founding partnership with the ...

And by offering “presumptive eligibility,” it let them move in while they assembled documents like earnings records and ID cards, a process that often takes months. Some people die on the ...

Businesses frequently study their customers' profiles and behaviors to finetune their marketing approaches and tailor their inventory to attract more customers. Customers are often grouped ...