Shrinking budgets and attention spans, tighter deadlines, and a growing list of deliverables mean commercial video creators ...

Explore how the B2B buyer journey is evolving and what marketers must do to adapt to shifting decision-making trends.

Laguna Beach is preparing to renew its tourism marketing district ... and I very much appreciate the shift from Visit Laguna to one of stewardship and connecting people with these incredible ...

In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler ... R&D focus began to shift, and so did the ...

However, Henriette and colleagues mentioned in 2016 that, before introducing the process ... profitability. Kotler and friends tried to disclose the aspect of digital marketing strategies ...

We need a shift in marketing and demand ... or was there a more interwoven creation process, with each informing the other? A: It all came as one thought cloud. It’s all the dime-store ...

Across the Napa Valley, which the Wine Institute says is the the source of 95% of California’s $1.5 billion in annual wine exports, the Canadian ban has prompted a rapid shift in marketing and ...

Its investment process involves extensive fundamental ... The company cited increased hiring, legal expenses, and a seasonal shift in marketing costs as reasons for an 11% to 12% rise in adjusted ...

Effectively prioritize tasks during a sudden digital marketing strategy shift with clear objectives and agile execution.