Explore how the B2B buyer journey is evolving and what marketers must do to adapt to shifting decision-making trends.

In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler ... R&D focus began to shift, and so did the ...

Effectively prioritize tasks during a sudden digital marketing strategy shift with clear objectives and agile execution.

Just like the shift to cloud or digital, successfully implementing AI requires a strategic, intentional approach.

Digital advertising doesn’t feel the same anymore. The tools I leaned on just a few years ago already feel outdated—ther ...

The arrival of marketing campaigns generated entirely by artificial intelligence is inevitable, consultants say.

Nonprofits are running data-driven campaigns that put corporate marketing teams to shame. And B2B brands? We’re out here ...

In a fast-paced, hyper-connected world, marketing as we knew it a decade ago has evolved into something far more intelligent, ...

Once trained, AI agents can impact a wide range of industries and business areas—among them, sales and marketing.

B2C companies run hundreds of micro-tests every month to fine-tune growth. Why aren’t sales teams doing the same?

Optimizing operations not only boosts your bottom line but also demonstrates to buyers that your business is well-managed and ...

This shift is giving procurement teams a clearer view of market pricing and terms, which could shape how decisions are made in the near future. One likely outcome of AI integration is a decline in ...