The Indian retail behemoth launched an India app for the Chinese fast-fashion brand but reviews have been mixed so far.

Kushal Bhatnagar of Indian consulting firm Redseer ... Rather than selling made-in-China clothes and accessories directly to ...

At the center of this retail expansion is Isha Ambani, Executive Director of Reliance Retail. Under her leadership, the ...

such as dresses priced from 350 rupees ($4), with all items being designed and manufactured locally in India by Indian manufacturers. The app's welcome message, "The OG is back," marks Shein's ...

Shein, founded in China in 2012 and later headquartered in Singapore, offers a vast selection of low-priced Western clothes ... with Shein under which Indian manufacturers would supply products ...

The new app is offering dresses as low as Rs350 (£3 ... revealed that Reliance had entered an agreement with Shein under which Indian manufacturers would supply products under the Shein brand.

In a concession to concerns about consumer data protection and an influx of cheap Chinese goods, Shein cannot run the app, have access to Indian consumer data or bring in clothing from China.

Because Temu and Shein are marketplaces for third-party sellers, have partnerships with certain manufacturers and make some of their own branded clothing, a clean, uniform increase across all ...

Fast-fashion retailer Shein is known for its super-low-cost clothing, but the seller of Chinese-made goods has increased prices significantly since the end of last year, a Washington Post analysis ...

Last year, India's government disclosed to parliament that Reliance had entered an agreement with Shein under which Indian manufacturers ... Offerings include dresses priced as low as 350 rupees ...