Not so long ago, shoe brands compromised comfort and stability by shaving off grams on a shoe to get it down to a competitive weight. Thanks to the rise in super shoes, lighter midsole foams ...

These TikTokers really knew what they were doing when they sold out this "universal" lip shade over... and over... and over ...

Whether you're selling inexpensive sneakers or high-end designer shoes, you still need enough markup to offset the price of your stock, building rent and labor. In the shoe trade, charging twice ...