In every scientific discovery in the movies, a scientist observes something unexpected, scratches the side of his or her ...

The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

An object’s color appears differently under different lighting and against different backgrounds − for different viewers. But that doesn’t mean colors are subjective.

Move over Pantone, a group of scientists said they have found a new color that very few, make that extremely few, people have ...

Scientists have discovered a new color... but you can only see it through a laser. How did scientists make the discovery and ...