Microsoft has Master Chief. And Sega, well, for a long time Sega has had Sonic the Hedgehog as its mascot. Thing is, Sonic is an usurper. Before the blue, spiky hero with the red shoes burst onto ...

After several failed mascots (Alex Kidd, we hardly knew ye!) SEGA scored a major hit with Sonic, and he has remained the company's spokes-hedgehog for two decades, appearing in dozens of titles ...

Poor Alex got knocked out of his totally sweet job as Sega's go-to mascot when they decided to get all edgy and bring in that hedgehog thing. Since then, he's been in retirement, showing up only ...

This June marks the 30th anniversary of an iconic and timeless video game mascot: Sonic the Hedgehog. After arriving on the Sega Genesis—the 16-bit little console that could—on June 23 ...