Looking to take the next step in your search marketing career? Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies. We also include positions from previous ...

Meta's new AI features for advertisers include automated campaign optimization and personalized recommendations.

Seer’s findings demonstrate how difficult it is to analyze and understand generative AI search engine results. Tracy McDonald ...

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative ...

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Avoid overspending in PPC campaigns. Optimize conversion tracking, set realistic budgets, and improve the effectiveness of ...

Earlier this month, the Google Ads industry had a lot of confusion around if and in what cases the Google Ads API accept or ...

PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that ...

That's part of the reason many investors and analysts have been turning their focus to advertising, which they expect to fuel Netflix's next wave of growth. Netflix launched the ads plan — which ...

And financial analysts expect Apple to generate $5 billion in advertising revenue from Apple Search Ads in 2022. With such high revenues around, the total Apple Search Ads cost to publishers remains ...

Hong Kong’s ad spending has seen a 1.3% YOY decline to reach HK$29.8 billion in 2024, with search engine marketing (SEM) ad spending accounting for 15% of media share, according to AdmanGo.