PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that ...

Earlier this month, the Google Ads industry had a lot of confusion around if and in what cases the Google Ads API accept or ...

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Seer’s findings demonstrate how difficult it is to analyze and understand generative AI search engine results. Tracy McDonald ...

Hong Kong’s ad spending has seen a 1.3% YOY decline to reach HK$29.8 billion in 2024, with search engine marketing (SEM) ad spending accounting for 15% of media share, according to AdmanGo.

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative ...

Avoid overspending in PPC campaigns. Optimize conversion tracking, set realistic budgets, and improve the effectiveness of ...

For some employers, holding a Google Ads Search certification is more than a credential — it’s a requirement. Cassandra Gucwa, founder and CEO at digital marketing agency Menerva Digital ...

Google recently announced the general availability of Meridian, providing a holistic view of marketing effectiveness ... enhancing ad placement control, creative customization, and retail-focused ...

Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed ...

MedFire Media, specialists in building brand visibility for medical spas, have announced an omnipresent multimedia strategy that involves the creation of content in 6 high-ranking formats. More ...