Meta simplifies Advantage+ campaign setup, adds leads campaigns
Meta's new AI features for advertisers include automated campaign optimization and personalized recommendations.
Google Market Share Slips, AI Referrals & Regional Search Engines Rise
Google leads organic search with 94.8% traffic, but AI tools and smaller engines show growing competition. Google is still ...
The latest jobs in search marketing
Looking to take the next step in your search marketing career? Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies. We also include positions from previous ...
APEX Consulting launches New Lead Generation Strategy for Agencies using Paid Ads
APEX Consulting's latest initiative provides agencies with a structured framework for client acquisition through paid ads.
From Dad Energy to Pickleball Hustlers and AI, Super Bowl Advertising Promises Entertainment
From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...
Molson Coors' CMO breaks down the 'MUSCLE' framework she says makes a great Super Bowl ad
From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.