The butterfly effect suggests that small changes in a system can have a large impact on eventual outcomes. One metaphor used ...

Going forward, streaming is the best way to capture mass audiences. In the world of TV advertising, CTV has fully grown up and it's time to move on from basic digital tactics. For bigger brands and ...

“While this would still only meet about 15 percent of Europe’s projected polyester demand in that year, it does mark a ...

Conventional technology stacks typically perform well under predictable, linear growth conditions. However, real-world ...

Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

Every year, the Forbes Midas List highlights the venture capitalists whose savvy investments have shaped the tech landscape.

Despite amazing storylines, this NBA season brought a steep decline in local TV viewership. These drops are symptoms of a ...

Success in mobile gaming doesn’t come from a single moment. It’s the result of a journey made up of many. From a ...

Connected TV (CTV) is now delivering dramatically superior returns compared to linear TV, while consuming far less budget, ...

Discover the top 6 undervalued Energy Equipment & Services stocks for Wednesday, May 28 based on AAII’s Stock Grades.

On Wednesday, May 21, at Streaming Media Connect, Nadine Krefetz, Consultant, Reality Software, moderated the panel 'Server-Guided Ad Insertion (SGAI) and the Future of Streaming AdTech,' which ...

Swarat Chaudhuri just won a Guggenheim fellowship for his unusual quest. He believes AI has the potential for ‘curiosity’ and could advance the scale of human knowledge.