A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.

Things are getting soapy over at Saturday Night Live. The latest SNL promo, featuring this week’s guest host Jon Hamm, is styled as a rather old-fashioned commercial for a soap opera, with the former ...

In a new promo video for the episode posted Wednesday (March 26), Madison sits in cast member Sarah ... Menorah!” Sherman says, revealing that it had been used in a scrapped SNL skit prior ...

From Ego Nwodim showing off her White House Correspondents Dinner set to making love in the air with Brandi Carlile and ...

Elon Musk has responded to a recent "Saturday Night Live" skit featuring Mike Myers ... a group chat containing senior advisors. In the skit, host Mikey Madison was joined by Ego Nwodim and Sarah ...

With such political absurdity dominating headlines this past week, it wasn't a shock that SignalGate was the subject of the cold open of this week's Saturday Night Live, which marked ... with her two ...

A couple is ready to “take it the next level” after a nice date in the “Making Love” sketch that aired on SNL Saturday night ... to-be (Jack Black and Sarah Sherman) turn the night ...

“Saturday Night Live” spoofed the recent Trump administration ... played by Mikey Madison, Ego Nwodim and Sarah Sherman, texting in a group chat about topics like a boy’s haircut and another ...