A logo is the face of your business ... Brands like Vogue and Rolex use serif fonts to exude luxury and timelessness.

Sans serif fonts, like Arial and Helvetica ... and has designed many well-known logos. “We absorb this culture in the background as we live our lives.” Age is likely the top factor, both ...

Just like a logo or colour palette ... Serif fonts: Often associated with tradition, sophistication, and authority. Sans-serif fonts: Convey modernity, cleanliness, and simplicity.

The university has two official typefaces that can be downloaded for campus use: Agenda (sans-serif) and Utopia (serif ... Abolition is used sparingly as an accent font and works well for headlines, ...

Recommended substitute fonts are noted below. The serif typeface for print applications is Chronicle. Chronicle is a complete family of typefaces offering regular, semibold and bold, with separate ...