with Samsung not having yet officially commented on the matter. Regardless, the internet, in recent days, has responded with a plethora of memes, cosplays, fan-art and other gossip about “Sam.” ...

Samsung's alleged Sam virtual assistant is supposedly one of the most popular smartphone features right now. It all started after various people were able to grab the photos developed by Lightfarm.

Samsung is allegedly working on its new virtual assistant called Sam. Unlike Bixby, the company's previous virtual assistant, this new version is a 3D (3-dimensional) character. Previously ...