In 1971, he used his own face and body to promote his product, posing nude in an advertisement for the new Saint Laurent men’s cologne, Pour Homme. The press went into a tailspin, with some ...

Yves Saint Laurent MYSLF Le Parfum blends fresh citrus, soft florals, and smooth vanilla—does this modern twist live up to the hype? #YSLMYSLF #MensPerfume #FragranceReview ...

With summer on the horizon, Anthony Vaccarello, the mastermind behind Saint Laurent, has art-directed a series of images lensed by photographer Martin Parr. The campaign is cheekily ...