Well, that certainly is not the case when it comes to MMS. With MMS ? short hand for Multimedia Messaging ? the 160-character constraint of SMS does not apply. Marketers can send an accompanying text ...

Starbucks is clearly taking mobile messaging to new heights, as exemplified with a recent effort that leveraged SMS and MMS to engage and surprise customers, while also tying into its larger marketing ...

This week Starbucks launched mobile calls-to-action for its “Frappuccino Fun All Summer Long” SMS and MMS opt-in program. Starbucks also announced its second-quarter 2014 results yesterday ...