“Add to this that three-fourths of shoppers are likely to visit a store as a result of an SMS promotion or other mobile alert, and it becomes even clearer that marketers cannot afford to forgo ...

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Olive Garden’s popular “Buy One, Take One” has returned in a new SMS-enabled promotion with Redbox, as the chain aggressively explores new ways of putting deals in front of as many eyes as ...

Live with the January issue, readers will start to receive receive text messages with links to extra content like audio, video and digital offers, along with opportunities to enter sweepstakes or the ...

Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, ran an SMS promotion with the National Hockey League?s Tampa Bay Lightning that drove 1,800 opt-ins to its database. This ...

[img_assist|nid=17423|title=|desc=|link=popup|align=left|width=150|height=100]Route 66 Harley-Davidson, an Oklahoma motorbike dealership, has run its VIP mobile club with SMS marketing company ... and ...

Red Bull?s mobile strategy flies to new heights with an on-pack promotion that leverages SMS, QR codes and a mobile game to drive entries for a homemade flying machine competition. The limited edition ...