Jack Philbin, CEO of Vibes, said mobile marketing is being transformed by Rich Communication Services and how it impacts ...

Global communications platform Infobip has partnered with NTT Com Online Marketing Solutions Corporation to support the launch of NTT's omnichannel communication platform, NTT CPaaS, in Japan. The ...

RCS is game-changing technology for mobile marketing. We've updated our article to include news of RCS tools from Twilio. The post Mobile marketing with RCS: What you need to know appeared first on ...

The fast-casual chain is also giving out free guac and queso blanco to loyalty members as it bills the day after the big game “Extra Sunday.” ...

SMS campaigns in the Americas also delivered remarkable click-through-rates (CTR of 12%), over five times that of email at 2.3%. This reflects the region's reputation for championing a mobile-first ...

The average order value was $!65. And the credit goes to three channels: email, SMS and push, judging by a new study from ...

This post was sponsored by Zultys, a leading provider of omnichannel unified communications. Business texting has emerged as a critical communications channel, with companies everywhere using it for ...

SMS is a rapidly growing marketing channel and major mobile carriers are taking action to keep it a trusted one. AT&T and T-Mobile have announced that they will no longer support shared short codes as ...

To address the challenges imposed by the FCC's latest regulation updates, businesses must adopt a proactive, ...

The tie-up between Paddy Power, Prostate Cancer UK and the Professional Darts Corporation drove a 232% increase in men using the prostate cancer risk checker.