Sports drink brand Bodyarmor has unveiled its new visual identity, comprising a new wordmark and packaging, as well as its first-ever brand icon. Bodyarmor noted that the official roll-out of the ...

They told her about the pain and discomfort they experienced wearing body armor not built for their bodies. Looking at a ‘standard issue’ bulletproof vest, Porter explained its design ...

Community support came bright and early for residents who were impact by last Friday night’s tornado that damaged many homes in the Madison Park neighborhood. Authorities said a teen was ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it “becoming the #1 global sports drink,” toppling PepsiCo’s Gatorade from its top ...

BodyArmor this month is rolling out a refreshed visual identity and its largest national campaign yet, per details shared with Marketing Dive. Both efforts attempt to separate the Coca-Cola-owned ...

An Ohio man has been charged with inducing panic after investigators said he returned to his former place of employment with a handgun, body armor and a ski mask.It happened on Tuesday ...

The larger the air gap created by the breasts, the more protective the vests were. "We found shots to the areas with gaps between the body and the armor experienced less harm than a shot to an ...

Witnesses then observed him putting on the body armor, which was marked with the phrase, “Proud Boy.” Although no firearm was brandished at the time, officers later recovered a handgun during ...

With body armor concealed under his attire, the man was extracted from the vehicle, revealing the presence of a Glock 17 with an extended magazine holstered at his side. Despite not having a front ...

When the man was being removed from his vehicle by police, officers found he was wearing body armor under his clothing. Police then quickly spotted that “he had a fully loaded Glock 17 with an ...