The bold new logo design is a dramatic departure ... After twenty-five years of italicised font and fintech blue, it's refreshing to see PayPal taking its identity in a sleeker, more refined ...

And if a company’s goal is to use its logo to communicate boldness as a brand attribute, the single most obvious, literal, no-brainer way to do so is to just put it in bold. The final deadline ...

One of the quieter developments in Sunday’s “Mad Men ... it as a font called Pistilli Roman, developed in 1964, while Stowell disagreed, saying it was an extra bold Caslon, a font ...

“It’s this lowercase, italicized font, the blue is a little ... away from that laid-back globe? Not very bold, not very confident. The new logo, with its punchy, upper-case “PEPSI” smack ...

I like the extra strong bold and ... but it’s inhuman, robotic. Looks like a terminal font no one uses. See how any opportunity there is for a straight line is taken? Nice for a logo — feels ...

“Walmart’s latest logo update, while minor ... For the ’80s rebrand, the company returned to a simple, bold font, ditching the frontier font it had been using for nearly two decades.

Pepsi is updating the soft drink's ... a bold "PEPSI" centered in a black-bordered circle over red, white and blue stripes. The current logo displays the word "pepsi" in a leaner font ...

BUSINESS INSIGHTS: What’s the difference between a Wordmark and a Logo? Choosing the right ... to create a sense of ...

OpenAI’s big rebranding effort brings a new logo and a new typeface, OpenAI sans. OpenAI’s big rebranding effort brings a new logo and a new typeface, OpenAI sans. Emma Roth is a news writer ...

And note how NPR's lowercase "r" differs in the font it uses for headlines (Gotham SSm bold) compared with the network's iconic logo (Trebuchet bold). (Oh, and for what it's worth, FontFace ...