Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

The adored children's character jokingly criticized the tennis great over his spelling abilities. By cleverly tackling the widespread uncertainty about the brand's logo, the advertisement turns it ...

Australian tennis legend and 1987 Wimbledon champion Pat Cash weighed in on the Big Three—Roger Federer, Novak Djokovic, and ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Roger Federer appears alongside Elmo in a new Super Bowl commercial for the running shoe brand, On, that has them debating ...

The ad serves as a lighthearted approach to explaining the company’s logo, which is often mistaken for "QC" instead of "ON." ...

Jannik held after deuces in the seventh game, closing it with a service winner and keeping his rival away from the break points. The Italian served for the title at 5-3 and made no errors! He hit a ...

Mattia Bellucci's a left-hander like Ben Shelton with a hairdo like young Roger Federer, an Italian like Jannik Sinner with a love for tattoos like Carlos Alcaraz, but he is here to make a name for hi ...

Rafael Nadal will go down as one of the greatest players ever to pick up a tennis racquet. The Spaniard’s legacy is one ...

Rafael Nadal has suggested that he, Roger Federer and Novak Djokovic “physically harmed” themselves during their years of ...

Former world No 10 Arnaud Clement has weighed in on the criticism that Jannik Sinner’s tennis can be “boring” to watch after ...