Federer, who is an investor in the brand, loves the idea of a lighthearted approach to explaining the company's logo. "I think it's great! The fact that people sometimes misread the On logo as ...

Roger Federer's signature RF logo was designed by his wife Mirka for a fragrance brand she started in 2003. The "RF" logo comes from his initials and was first seen in 2006 when it was spotted on ...

The Super Bowl isn't brought to you by the letters "R" and "F," but a commercial for On sportswear starring Roger Federer and Elmo stole the show before it even aired during the game. The ad plays ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the tennis legend has helped elevate the Swiss sportswear brand to new heights.

When Roger Federer made the decision to hang up his tennis racket last year at the age of 41, he did so as one of the most influential figures to have played the game.

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss athletic shoewear brand On.

The "RF2" logo adorning the latest launch from shoemaker On comes after tennis legend Roger Federer and Kith founder Ronnie Fieg squared their shared initials.

At the 2005 French Open, Roger Federer congratulated Rafael Nadal after their semifinal. Now Federer is congratulating Nadal on his looming retirement — and a stellar pro career.

I n retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

When Roger Federer made the decision to hang up his tennis racket last year at the age of 41, he did so as one of the most influential figures to have played the game.

When Roger Federer made the decision to hang up his tennis racket last year at the age of 41, he did so as one of the most influential figures to have played the game.