Roger Federer's signature RF logo was designed by his wife Mirka for a fragrance brand she started in 2003. The "RF" logo comes from his initials and was first seen in 2006 when it was spotted on ...

Federer, who is an investor in the brand, loves the idea of a lighthearted approach to explaining the company's logo. "I think it's great! The fact that people sometimes misread the On logo as ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the tennis legend has helped elevate the Swiss sportswear brand to new heights.

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss athletic shoewear brand On.

The "RF2" logo adorning the latest launch from shoemaker On comes after tennis legend Roger Federer and Kith founder Ronnie Fieg squared their shared initials.

Roger Federer, the winner of 20 ... who made him one of the biggest draws on the tour. Tennis enthusiasts sporting merchandise with Federer’s stylized “RF” logo have long filled the stands.

Mr. Federer, 41, has long sold hats and T-shirts with his RF logo, but this project is different. The collection includes fast-drying polo shorts, fleece zip-up jackets and nylon joggers.

I n retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the tennis legend has helped elevate the Swiss sportswear brand to new heights.