Tennis great Roger Federer and Sesame Street’s Elmo have teamed up for the Super Bowl 2025. For Swiss running shoe company On, the pair clear up the common misconception around On’s logo -- often misread as QC.

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the tennis legend has helped elevate the Swiss sportswear brand to new heights. On has rapidly expanded in all directions and is ready for its largest live audience yet.

Roger Federer certainly had no problem occupying his time after finishing his professional career. The former world No.1 said goodbye to the ATP tour in 2022, although his court appearances had become increasingly sporadic in the two years leading up to his decision to quit.