Despite offering only 10 products, Hailey Bieber’s beauty and skincare brand Rhode is worth $1 billion to e.l.f. Beauty, which announced their acquisition of the brand on Wednesday.

Hailey Bieber is selling her beauty brand in a deal worth up to $1 billion. The 28-year-old model has announced that she’s selling Rhode, the brand she founded in 2022, to e.l.f. Beauty after ...

Hailey Bieber’s Rhode Skin company deal made her a billionaire overnight, and her dad, Stephen Baldwin, is super proud of her achievement. In a recent podcast, the father revealed that before ...

Hailey Bieber sent the beauty world into an absolute frenzy when she launched her beauty brand Rhode, and though it has since ...

While Hailey Bieber's Rhode lipgloss-holding phone case was a hit, her new lipgloss-carrying belly chain is getting a mixed reaction. By Megan Rubenstein Jul 03, 2025 4:23 PM ...

Millie Bobby Brown poked fun at Hailey Bieber's viral Rhode lip gloss phone case in a new Instagram video. The 'Stranger ...

According to the suit, Bieber's counsel had allegedly filed "a trademark application to register the mark 'rhode' for class 25 goods, including clothing" before reaching out to the fashion company.

Rhode, which launched in 2022, has become popular among Gen Z and millennials with viral products such as peptide lip treatments and glazing milk.

Hailey Bieber's skin care brand Rhode is being acquired by E.L.F. Beauty for $1 billion. See the news here about the billion-dollar deal.

Justin Bieber Reacts to Hailey's $1B Beauty Deal After Sharing Major PDA Photo of His Wife On Wednesday, May 28, the beauty brand founder announced her company, rhode, had been acquired by e.l.f ...

Hailey Bieber isn’t just known for her modeling career or her marriage to Justin Bieber—she’s made a name for herself in the beauty world, too. Since launching Rhode in 2022, the 28-year-old ...

A press release announced that e.l.f. Beauty acquired rhode in a $1 billion deal, in which Bieber will serve as rhode's Chief Creative Officer and Head of Innovation.