Images convey meaning. When you use images intentionally to achieve a set of communication goals, you practice visual rhetoric. The concepts of exceptional visual rhetoric are critical to consider ...

Words help accomplish many visual rhetoric tasks, such as PowerPoint, Prezi, and poster presentations. Sometimes words clarify, sometimes they aid the design itself; they always have the potential for ...

If you’re in college, chances are you have written a rhetorical analysis of a piece of writing before ... The ad uses a conventionally attractive man, such as Routh, as a positive visual component.

CU Boulder Social Impact student Emily Porter discusses her master's practicum research exploring visual rhetoric and collective memory in political crises and how ...

A decades-old question is how effective it can be in terms of persuasion. Recently, there has been a growing body of research that centres on the use of advertising rhetoric, in hope of providing a ...