Take the proper steps, integrate both teams, and Marketing can have a direct impact on revenue generation. Complete synergy won't happen overnight; however, by providing valuable information and ...

There is no cookie-cutter solution, but there are proven best-practices being used by savvy marketers to successfully drive revenue-focused marketing (also see the infographic at the end of this ...

This infographic presents a case study of revenue returned to the local economy by businesses in Salt Lake City.

Accelerating revenue generation is an ongoing project. Figuring out changes in process, people and technology is an iterative, live effort and will. Houston Business Journal.

If a lead generation site has a conversion rate of 10%, a close rate of 20%, and a closed deal value of $500, the equation to calculate revenue per session is .10*.20*500= 10.