Take the proper steps, integrate both teams, and Marketing can have a direct impact on revenue generation. Complete synergy won't happen overnight; however, by providing valuable information and ...

There is no cookie-cutter solution, but there are proven best-practices being used by savvy marketers to successfully drive revenue-focused marketing (also see the infographic at the end of this ...

This infographic presents a case study of revenue returned to the local economy by businesses in Salt Lake City.