Selena Gomez already made blush go viral once – now she’s doing it again with Rare Beauty’s latest drop. The Soft Pinch Matte ...

Not me. So when I tried the Rare Beauty Soft Pinch Liquid Blush from Selena Gomez’s spring collection, I expected to find another basic blush formula that would fade from my cheeks after a couple of ...

Selena Gomez has had plenty to celebrate lately. After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 ...

Not me. So when I tried the Rare Beauty Soft Pinch Liquid Blush from Selena Gomez’s spring collection, I expected to find another basic blush formula that would fade from my cheeks after a ...

With its viral Soft Pinch Liquid Blush recently crowned as Sephora's best-selling blush ever, Rare Beauty has become one of the biggest beauty brands of the decade. And it's showing no signs of ...

Sundae blush” has emerged as the latest viral blush hack to add color and definition to your complexion in one easy step.

Rare Beauty by Selena Gomez Soft Pinch Matte ... this is a stark departure from the brand’s TikTok-viral Soft Pinch Liquid Blush, which is known for only taking one drop (and sometimes that ...

“This soft pink blush offers ... is a freeing start to the beauty journey. Finding a blush willing to stick around through the good, bad, and long nights is rare. Rare Beauty Blushes are an ...

As a beauty editor for over 20 years and an accredited aesthetician thanks to my training with the fabulous Bronwyn Conroy, I ...