Lightweight, buildable, and shockingly smooth—the Rare Beauty Soft Pinch Matte Bouncy Blush is making a serious case to become the only blush I reach for. With its airy texture and rich pigment ...

View the basic ELF option chain and compare options of e.l.f. Beauty, Inc. on Yahoo Finance.

This Elf product is reasonably priced and even the applicator is user friendly....no struggle to open or close and the short, chubby stick is easy to hold. I hope they never stop making it!” — Kathy ...

Like many beauty obsessives, I have started overhauling my skincare regimen as we begin the warmer months. There are things that we instinctively do, like swapping out heavier moisturisers for ...

"Even for celebrity brands like Rhode or Rare, the products have to perform, and they do. They wouldn’t have come this far with kudos alone.” That said, with two billion tonnes of waste generated by ...

Even with the Met Gala 2025 happening on a rainy night Monday (May 5), the beauty looks absolutely brought it and proved that they can bring the heat no matter the weather. While it’s always a ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

The Met Gala 2025 was so impressive that many of the best beauty looks of the night are ... paired with rose-colored blush and brown lipstick. Her nails picked up the green motif with delicate ...

On November 20, 2024, Muddy Waters Research published a report alleging, among other things, that Elf had "materially overstated revenue over the past three quarters," and that, in the second quarter ...

Related story Shoppers Say This Sabrina Carpenter-Approved Brand’s Conditioner Leaves Hair ‘So Lush & So Bouncy’ This Mother’s Day, our team of mothers and beauty enthusiasts discovered ...