While Totti Candy Factory also sells heart-shaped cotton candy, the rainbow iteration seems to be the most popular — especially on Instagram.

Savannah said the rainbow cotton candy is famous in Tokyo. But it's so hot in the city right now that TODAY staffers had to hold the cotton candy close to the air conditioner so it wouldn't melt ...

But that’s nothing compared to this cotton candy that is bigger than your head! That’s right, this fantastic candy store in Tokyo has made their rainbow treat so large, it’s about half the size of a ...

When it comes to cotton candy, this Japanese candy store is changing the cotton candy game. Now, our obsession with cotton candy anything is just beginning to grow. From Zendaya’s hair in the Greatest ...