inspired countless pet loss blogs and fueled a lucrative marketplace for rainbow bridge-themed dog urns and lava bead bracelets. It is, in free verse form, “Chicken Soup for the Soul” for ...

Rainbow Loom friendship bracelets are the new fad among school-aged children. They're little elastics that can be linked to make bracelets, which are then passed around among friends.

Countless grieving pet owners have found solace in “The Rainbow Bridge”—a short free verse poem about pets awaiting their ...

"Finn loves to stare at the Rainbow Bridge, often randomly barking," the caption of this now-viral video read. Employees of a New Hampshire doggy daycare were brought to tears after seeing Finn ...