Heineken exceeded first-quarter sales forecasts, driven by pricier brands offsetting volume decline due to fewer trading days. While maintaining its 2025 profit growth outlook of 4 per cent to 8 ...

Mainstream car sales (e.g., compact and mid-size cars) fell more than 12% in March on a prior-year basis, bringing their year ...

The post contains 252 new customer stories, which appear at the beginning of each section of customer lists. The post will be ...

AI has revolutionized search engine understanding of cybersecurity content. Industry leaders dominate rankings with expertise ...

You don't have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros use proven "templates" to ...

US CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading business-to-business (B2B) ...

2023 was a year of many innovations and changes. The rise of artificial intelligence (AI), digitalisation, wider adoption of tools for marketing automation, and numerous other technologies have ...

However, how many pharma executives working in sales or marketing are taught to understand buying processes? The biggest single change in pharma over the past decade has been the change in buying.

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world ...