Tommy Hilfiger set to become Cadillac F1 Team’s official apparel partner and lifestyle sponsor as the latter embarks on its ...

Move over backpacks. The waist bag is back in full swing, mixing comfort, convenience and street-smart style into one hands-free essential.

From PUMA to Tag Heuer, take a look at some of our favourite fashion and Formula 1 collaborations. Tommy Hilfiger and the Mercedes-AMG PETRONAS Formula 1 team’s longstanding partnership began in 2018 ...

I ended up kind of just going head-first into F1 from there. It was love at first sight,” says Liberait, who is now better known on TikTok and Instagram as @motorsportsdiarie ...

Today, even teams themselves are dictating what their drivers wear, with Mercedes-AMG Petronas recently appointing Eleanor Coleman ... Leclerc, for example, recently signed a deal with sportswear ...

MIAMI, Fl. – [May 1, 2025] – Today the Mercedes-AMG PETRONAS F1 Team and Nasdaq (Nasdaq: NDAQ) announced a multi-year brand partnership – aligning one of the most successful sports teams in ...

New to the game is Adidas, which inked a multi-year partnership with the Mercedes-AMG Petronas F1 team at the ... Stefano Favaro, Puma's global creative director for teamsport and motorsport ...

At the turn of the year, Puma lost the Mercedes-AMG Petronas contract to Adidas, marking the latter’s entry into F1. As exclusively revealed by SportBusiness last year, Adidas’ presence in the series ...

The Mercedes-AMG Petronas team drivers George Russell and Kimi Antonelli take part in an exclusive talk at IWC Schaffhausen's flagship boutique in Shanghai's HKRI Taikoo Hui on Wednesday.

The Adidas x Mercedes-AMG Petronas F1 collection is now available in stores and online. Inspired by racing and street-style fashion, Puma's Speedcat collection has been a favorite among F1 fans, ...

Qiddiya Investment Company, Mercedes‑AMG and the Mercedes‑AMG PETRONAS F1 Team have announced a game-changing partnership to open a world-class experience centre dedicated to the iconic automotive ...