AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of ...

When done right, content isn’t just a tool for marketing; it’s a catalyst for growth.

Advertisers will be able to reach the 300 million monthly active Thread users with Meta's targeting capabilities.

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

Muñoz disclosed a proposed Ps. 200 million dividend for Q1 2025, reflecting cautious cash management amidst economic uncertainty. He also reiterated full-year guidance for 2025 with net revenue and ...

As the company continues its C-Suite restructuring, Audacy has promoted Jenny Nelson to Chief Marketing Officer.

Amid shifting consumer behaviors and emerging technologies, teams must embrace change and respond in real time to stay both ...

Ogilvy’s global client lead on Unilever and managing director of WPP@Unilever David Dahan (pictured) has taken on an expanded ...

New research from Bain & Company finds that 70% of companies are failing to effectively integrate their sales plays into ...

New gambling products are branded to appeal to women, and betting markets are now offered on popular reality shows such as ...

As it rolls out a new look loyalty scheme and brings Topshop.com to life, Asos is continuing its move away from performance ...