With such a complex web of interdependencies among internal and external customers, choosing the right metrics to capture the impact of the product was critical to steer it towards success.

Brands also check whether the creator already uses their product, or if they tend to prefer competitors. What metrics brands want to see on Instagram and TikTok The right type of creator depends ...

Following the last update nearly 10 years ago, Google is updating its iconic ‘G’ icon. There are no longer four solid color sections ...