Through continued research, development, and marketing, we expect General Mills’ portfolio of strong brands to maintain an intangible edge. This investment helps products sell well, driving traffic ...

To build an authentic personal brand, keep your core values in mind and make sure they're reflected in your actions.

Price is key to the rise of private-label products, but so is sleeker packaging that can make it harder to tell name-brand ...

The Kroger Co. plans to add 80 new protein-focused products to its Simple Truth natural and organic brand. Ronald Sargent, chairman and interim chief executive officer, disclosed the upcoming rollout ...

Private label product sales are booming globally, with affordability, improved quality, and premium ranges, driving success.

Successful Category Management starts and ends with creating real value for the customer. Distributors get into trouble when they prioritize their own interests over the interests of the people who ...

Independent brands were once all powerful and ruled supermarket shelves, driven by strong customer loyalty. No more. Private label products, sometimes referred to as own brand or own label, continue ...

This story was originally published on Grocery Dive. To receive daily news and insights, subscribe to our free daily Grocery Dive newsletter. As private brands boom and grocers continue to cook up ...

Consumers’ perceptions of private-label foods have improved considerably since the last time interest in store brands surged, according to CoBank, which was around the time of the 2008 recession.

Though she’s found some name-brand products are “deal breakers” for her family — Heinz ketchup and Kraft Dinner, for example — Laverty said she’s switched to private labels for many things including ...

For example, some supermarkets offer low-cost private or generic brand goods and also feature premium private brands. Some even offer an organic-only private brand option.

A store brand, often referred to as a generic product, is manufactured or acquired by a retailer for exclusive sale to consumers. Store brand examples include anything from jars of pickles to ...