Print and online flyers have an equivalent impact on memory and purchase behaviour, meaning the best promotional vehicle can be selected using cost and reach criteria, a paper in the Journal of ...

In the age of online deals and decreasing print newspaper footprints, a new survey conducted by community newspaper publisher Metroland Media and Brandspark suggests print flyers remain an essential ...

Digital channels might dominate headlines, but print continues to deliver where it counts – right into people’s hands. From ...

Print and online flyers have an equivalent impact on memory and purchase behaviour, meaning the best promotional vehicle can be selected using cost and reach criteria, a paper in the Journal of ...