The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach for brands like Pringles.

Exclusive: I asked a scientist and doctor who is one of the world's most prominent voices in the study of ultra-processed foods and their impact on health which foods he would avoid above all others ...

Pringles, its largest brand with about $3 billion ... Although Kellanova shed its lagging domestic cereal business, it maintains exposure to the category beyond its home turf.

From pre-packaged bread to breakfast cereals and flavoured yoghurts ... “The classic UPF for me is [something] like Pringles, designed brilliantly to make you continue eating them even when you feel ...

Crocs has partnered with Pringles to produce four products ... complete with a "Follow Your Nose" and cereal-inspired Jibbitz charms. Fans who want to sport their love for Tony the Tiger or ...

From pre-packaged bread to breakfast cereals and flavoured yoghurts ... “The classic UPF for me is [something] like Pringles, designed brilliantly to make you continue eating them even when ...

Cereal Killer/Facebook We were spoilt for choice when it came ... It’s hard to imagine a time when Pringles didn’t line every supermarket snack shelf in the country, and yet the crunchy curved crisps ...

Two things go hand in hand as the weather warms up: a crisp drink and a delicious snack. That's why the snacking masterminds ...

ordered Pringles, a bottle of water, and a Coca-Cola for nearly $9, but when she went to pay, she claims, the in-flight payment system wasn’t accepting her credit card and the couple didn’t ...